Start and Run A Retail Business

Start and Run A Retail Business

Book - 2008
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Thirty-five years ago, opening and operating a retail business was a fairly straightforward process. But things have changed dramatically. Owner-operated retailers now face competition from category killers, multinational big-box retailers, and even "stores" that exist only on the Internet. Recognizing just how much the retail business has changed, aThirty-five years ago, opening and operating a retail business was a fairly straightforward process. But things have changed dramatically. Owner-operated retailers now face competition from category killers, multinational big-box retailers, and even "stores" that exist only on the Internet. Recognizing just how much the retail business has changed, authors Jim Dion and Ted Topping offer a different kind of how-to book, painting a clear picture of how an owner-operated retail business can thrive in today's competitive marketplace. They even help you take the first concrete steps toward your dream-a bonus that has made this title a consistent seller. Start and Run a Retail Business is as much a valuable guide for owner-operated retailers working now as it is for people just starting out. With a practical and real world approach, the authors describe in detail the major aspects of running a profitable retail business. By examining retail from a customer's perspective--and focusing on the in-store experience--this book will help you meet the challenges of today?s retail world head on. Topics covered include: the basics of retail; merchandising; buying; human resources; sales management; technology; customer service and the in-store experienceuthors Jim Dion and Ted Topping offer a different kind of how-to book, painting a clear picture of how an owner-operated retail business can thrive in today's competitive marketplace. They even help you take the first concrete steps toward your dream-a bonus that has made this title a consistent seller. Start and Run a Retail Business is as much a valuable guide for owner-operated retailers working now as it is for people just starting out. With a practical and real world approach, the authors describe in detail the major aspects of running a profitable retail business. By examining retail from a customer's perspective-and focusing on the in-store experience-this book will help you meet the challenges of today's retail world head on.
Publisher: North Vancouver, B.C. : Self-Counsel Press, 2008
Edition: 3rd ed. --
ISBN: 9781551808178
155180817X
Branch Call Number: 658.87 Dio 3558ad 1
Characteristics: xx, 227 p. :,ill. ;,25 cm. +,1 CD-ROM (12 cm.). --
Additional Contributors: Topping, Ted

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