Marketing your ProductBook - 2003
Marketing Your Product explains how a company can carve a niche for its product in today's competitive consumer environment. It describes customer's buying impulses, how products satisfy those impulses, how to inform customers about your product, and what it takes to get your products to consumers.
Publisher: North Vancouver, B.C. : Self-Counsel Press, 2003
Edition: 4th ed. --
Branch Call Number: 658.8 Cyr 3558
Characteristics: xviii, 181 p. --